Since 2009, Hsieh, who still runs the downtown Las Vegas based Zappos.com business, has been organizing a major re-development and revitalization project for downtown Las Vegas, which has been for the most part left behind compared to the Las Vegas strip's zooming growth. Hsieh originally planned the Downtown Project as a place where Zappos.com employees may live and work, but the project has grown beyond that to a vision where thousands of local tech and other entrepreneurs may live and work.